American social media personalities Olivia Jade and Alexis Ren star in LA based 'optimistic lifestyle label' Madhappy's Classics campaign, launching a new collection including logo hoodies and other basics.

Madhappy, also a nonprofit organisation focused on mental health, posted campaign images to social media, captioned 'Olivia Jade for Madhappy Classics, benefitting The Madhappy Foundation. When asked what mental health means to her, Olivia says, “Mental health means a lot to me. I’ve learned as I have gotten older the value of being kind and uplifting others has the ability to impact my own mental state in a positive way. It’s also important to remind ourselves there is nothing to be ashamed of if you don’t feel 100%”'.